Courses in marketing typically deal with the study of promotion, distribution, and selling of products to people. During the course, certain modules and areas of study might consist of analysing the factors that affect the processes of marketing and what makes a successful campaign. In recent years, however, new types of marketing courses have arrived offering specialization in different areas of business. So what is different about Marketing and Sales Management?
A Marketing and Sales Management course deals more explicitly with the study of markets, advertising, and consumer trends more than a typical Business Course might. Where a business student might spend time focusing on the general concepts and methods of business, Marketing and Sales Management is seemingly more focused.
One key area that Marketing and Sales Management specifically deals with is that of market research and innovation. During a module such as this a student will be taught the methods of research used in a variety of environments, and the diversity of ways that research can then be displayed and used. Research in relation to marketing is fairly complex, not only must the most cost effective and suitable methodologies be employed, but a certain degree of study must be made of the ethical factors that affect research and data. It is from here that marketing innovations are made.
There is also a focus on consumer behaviour during a Marketing and Sales Management course. The key questions during this module are: How does consumer behaviour impact marketing strategy? And what are the reasons for such behaviour? There is an ethical focus here also, such as the extents to which ethics affect mass and individual consumer choices. Additionally, the criteria for targeting markets, such as gender and age, would also be explored in such a module.
Finally, another way a Marketing and Sales Management course differs to others is by its analysis of marketing communications and media. The diverse range of methods used by marketers to promote their products, is rivalled in few places, except perhaps by the range of ways business can be studied today. Home Study, e-Learning, and traditional university course providers all offer Business Courses in some form. With bigger incentives to take further education, as well as increased accessibility, it seems that Marketing and Sales Management is set to receive more enrollments in 2009 than ever before.
Having an education is very important and something that everyone should strive to get. There are many different things that you can get a degree in. One of those is business, or marketing. Marketing is a subject within the field of business that is more creative than other topics within the business field.
Marketing is the planning and execution of different concepts, promotions and distribution of goods, services, and ideas that will take care of organizational and individual group objectives. When getting a degree in marketing you will learn about pricing theory, marketing campaign, advertising methods, buyer behavior, and many other subjects. You may also decide to go into marketing to learn about how to deal with different economic, technological, demographic, and social factors that change the consumer's demands for different goods and services. People who want to go into any aspect of marketing, they will need to be very creative, have strong communication, and of course excellent computer skills. There are many different programs you can take whether it is at a physical college or if it is an online college.
Most employers require you to have at least an associate's degree, but normally prefer you to have a bachelor's degree or be in pursuit of one. People with an associate's degree can get an entry-level job in such areas as retail sales, customer service, advertising, and promotions. If you do decide to continue on to a four-year college and get a bachelor's degree, you will have better job opportunities when you graduate. These opportunities can lead to management jobs in marketing, retail merchandising, marketing research, and promotions. Marketing is a very versatile degree since just about any and all companies use marketing in some way to promote their business.
This particular field is expected to grow by at least 13% by the year 2018, so there are many opportunities for jobs in this field. This is a very competitive field, so while you are in college, look for any and all opportunities to gain some sort of experience. You may get experience through an internship or even volunteer work, but in order for you to stand out amongst the crowd, you need to have some sort of experience that shows you would be a better candidate for the job than ol' what's-his-name.
Salary expectations vary widely depending on which aspect and job you want to get. The average salary for people who graduate with a degree in marketing is around $36,900 just starting out, and around $81,500 by mid-career, which makes an average salary about $74,000 for this field. Of course, as stated before your actual salary may vary greatly depending on what exactly you do with your degree.
There are many different things that you can do with a degree in marketing, and for those who would like to over achieve; you can always get a master's degree in marketing to help improve your chance for job opportunities or even a higher salary. Check with which ever college you want to attend to be sure that they offer the degree program that you want. There are many online colleges that offer different business degrees such as marketing, so that is also an option. If you already work in a field similar to business or marketing, your employer may reimburse your tuition if they think it may benefit the company.